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From unconventional PC startup to global technology leader, the common thread in Dell's heritage is an unwavering commitment to the customer. Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. Customers interested in Dell's latest XPS, Inspiron and Alienware portfolio can get hands on with and explore the products in our Dell Store by